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Fashion Institute Of Technology Advertising And Marketing Communications Essay


School of Business and Technology

Applications accepted for fall and spring.         NYSED: 00830               HEGIS 5008 

The major in Advertising and Marketing Communications offers students the fundamental knowledge and skills needed in the marketing communication disciplines, such as advertising, direct marketing, sales promotion, and publicity/public relations. It also enables students to advance to the BS program to prepare for career opportunities in strategic planning, media buying, and brand management. Curriculum below is for the entering class of Fall 2018. 

Semester 1Credits
MAJOR AREAAC 114 - Marketing for Integrated Marketing Communications3
AC 161 - Multimedia Computing for Advertising and Marketing Communications2
RELATED AREACD 122 - Digital Layout I2
FM 116 - Fashion Business Practices3
GENERAL EDUCATIONMA 222 - Statistical Analysis3
EN 121 - English Composition G13
Semester 2
MAJOR AREAAC 111 - Advertising and Promotion3
AC 141 - Introduction to Journalism3
AC 171 - Mass Communications3
GENERAL EDUCATIONchoice - see Requirements*6
Semester 3
MAJOR AREAAC 221 - Publicity Workshop3
AC 272 - Research Methods in Integrated Marketing Communications3
RELATED AREADM 211 - Workshop in Direct Marketing3
GENERAL EDUCATIONchoice - see Requirements*6
Semester 4
MAJOR AREAAC 222 - Sales Promotion3
AC 231 - Advertising Copywriting3
AC 271 - Audiences and Media3
choice - see Major Area Electives** or Related Area Electives**2
GENERAL EDUCATIONSS 141 - Macroeconomics G43
choice - see Requirements*3
Total Credits: 64

*Fall 2018 Requirements: see below

American History:  3 credits
CHOICE of EN 271, EN 272, or EN 274, or HI 202, HI 391, HI 392, HI 393, or HI 394

English:  6 credits
EN 121, and CHOICE of EN 231, EN 232, EN 233, EN 234, EN 235, EN 236, EN 238, EN 253, EN 273, EN 275, EN 331, EN 333, EN 334, EN 335, EN 336, EN 371, or EN 373

History of Art and Civilization:  3 credits
HA 111 or HA 112

Mathematics:  3 credits
MA 222

Science:  3 - 5 credits
CHOICE of SC 111, SC 112, SC 121, SC 122, SC 045/SC 145, SC 032/SC 332, SC 253, or SC 326

Social Sciences:  6 credits
SS 131 and SS 141

**Major Area Electives OR ** Related Area Electives: 2 credits (minimum)

CHOICE of AC 113, AC 211, AC 242, or AC 262 OR CHOICE of IC 296, IC 297, or IC 298

Upper Division Alternatives:
Graduates of this program are eligible to apply for admission to the Bachelor of Science programs in Advertising and Marketing Communications, Cosmetics and Fragrance Marketing, Direct and Interactive Marketing, Production Management: Fashion and Related Industries, and Textile Development and Marketing. By completing certain course requirements, graduates may also apply for admission to the Bachelor of Science programs in Fashion Business Management, Home Products Development, and International Trade and Marketing for the Fashion Industries.

Evening/Weekend Option:
A four-semester evening/weekend option is available for this degree program (see Requirements for Degree Completion or visit the FIT website at fitnyc.edu/evening_weekend). The sequence of courses is the same as that listed in this catalog.


You may not apply directly to the bachelor's degree program. High school students should apply to a two-year Associate in Applied Science (AAS) degree program and after completing that degree, with a minimum GPA of 2.0, apply to the two-year bachelor's program in Advertising and Marketing Communications. 


In Advertising and Marketing Communications: You may apply to the AMC BS program.

In another Business and Technology major or an AAS in Communication Design:  You may apply to the AMC BS program. You will be required to complete the following bridge courses prior to the sixth semester:

See your academic advisor for more information.

In any other AAS program:  You may apply to the AMC BS program after completing the one-year AAS program in Advertising and Marketing Communications.  See your academic advisor for information.


You may apply to the AMC BS program as a transfer student if you meet one of the following criteria by the time you enroll at FIT:

  • you will have an associate or bachelor's degree from a regionally-accredited college in a program that is equivalent to the AMC AAS program. Certain prerequisite or equivalent courses in the major area must be completed.
  • you will have earned at least 60 credits toward a bachelor's degree in an equivalent or related program at a regionally accredited college.

A college program is equivalent if it contains the same major area and liberal arts distribution as the FIT Advertising and Marketing Communications program. Applicants from college programs that are not equivalent must apply to the AAS program.

Please note that FIT AAS students receive priority admissions consideration.


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College Entrance Essay (FIT) - With A Free Essay Review

I believe that most people have a career that they set out to pursue. Many people know from early on what it is that they want to do in life; I was not exactly one of those people. I always knew I wanted to somehow work in the Fashion Industry; I just never considered myself creative enough to design a piece. However, I knew that I was business oriented, and Fashion has always been one of my main interests. Somehow I had to combine the two.

Growing up, my parents owned an import/export company for fabrics and knit sweaters. I would be amazed at how this yarn would arrive and soon be woven into something that I and many others would later wear. I would spend hours watching the sweaters being knit; their factory was like my playground. This was where my love of Fashion had begun. My family is from Serbia, so I spent most of my summers abroad. I also had the opportunity to visit other European cities. I was able to see how the styles were in comparison to here. I was often told that they knew I wasn’t from around the area because of how I dressed. I loved seeing the different styles, and I would use that as an inspiration when I was putting an outfit together. I also used fashion as an outlet to express what I was feeling. Depending on how I felt, what I was wearing would reflect that. I believe that clothing, whether high end or inexpensive has the power to change a person and how they view themselves. This is certainly the case for me.

Marketing & Advertising has always been an interest of mine. I loved the fact that someone’s idea could influence a consumer to purchase an item. This especially stuck with me during a World Affairs class that I took. We watched old Nike ads, and I realized just how powerful advertising could be. In one of their classic ads, there are no words, just music, yet it is one of their most popular commercials to date. My professor told us that when he was growing up in Korea and saw this ad it made him want to purchase a pair of Nike’s. I was intrigued at how one 30 second commercial can influence so many people, not only in the U.S. but all around the world. I have always considered myself creative, and a quick thinker, so I knew that I had finally found the career I wanted to pursue. My interest originally was sparked after having taken a few years off from school to help my family. I ended up landing a job at Nestle, but I always felt like something was missing. Though I did like the corporate environment, I felt like I needed to be somewhere that allowed me to express my creativity and originality; like the Fashion Industry. This led me to take courses at FIT for the past two semesters. Over the last few months, I have met exceptional students and professors, and have had the chance to speak to peers who are majoring in Marketing and Advertising Communications; they have all made me certain that FIT is the place I want to be.

I believe that I would be the perfect candidate for FIT because I am driven. I will stop at nothing to reach the goals that I have set for myself. Just being at FIT for the past few months has inspired me to do so many things. I found that the students here are so motivated and competitive, in a good way. I have been feeding off of their energy, and I can honestly say that I have changed as a person. It has allowed me to step outside of my comfort zone and made me realize that when I do, great things can be achieved. If given the opportunity to attend FIT as a degree student, I would excel. After obtaining my Associates Degree, I plan on moving into the International Trade & Marketing program at FIT.

Though I sometimes wish I had realized my dream early on in life, I do not take the path it took me to get here for granted. I know now, more than ever, that this is what I am meant to do; and I could not imagine doing it anywhere else!


Let me begin with your penultimate paragraph, the topic of which is your belief that you would be the perfect candidate for FIT. Since you have already taken classes at FIT, you know a lot about the school. You know some of the students and the professors. You know what the classroom experience is like. You know how challenging the work is, and you likely know if you have the wherewithal to accomplish the work. Despite everything you know, however, you speak in this paragraph about the school and about your experience there in the vaguest way possible. You speak in platitudes and cliches: you've been inspired, you've fed off the energy of others, you've stepped outside your comfort zone, and you think great things can be achieved. I would suggest deleting all of that stuff, mostly because I've no idea what it really means. Instead of saying that you've been inspired to do so many things, why not say what you've actually done and what you plan to do? Instead of saying you've stepped outside your comfort zone (which could mean just about anything under the sun, including getting out of bed), why not explain what kind of uncomfortable or unfamiliar or risky things you've done or will do, and how that went or how you expect it to go? Instead of speaking vaguely about feeding off the energy of others, why not describe an actual class you took, how much effort you put into it, the kind of knowledge you acquired, and so on? Did you undertake any projects? Did you get feedback from your peers or professors that helped you? Did you give others feedback? Have you formed friendships? Have you found a mentor, and if so what's her or his name, and what's great about having him or her as a mentor?

You don't have to answer all of those questions, but you are in a position to speak concretely about why you think you and FIT fit, and answering those types of questions will help you do that. You're in a much better position to do that than any external applicant. But instead of differentiating yourself from other applicants, you make yourself sound like just another average applicant. I challenge you to find a single being in the entire universe unwilling to assert its ability to step outside its comfort zone. If you do find such a being, and that being is also applying to FIT, then I think you should get the place instead of it.

Now you do say in an earlier paragraph, the one about how marketing has always been an interest of yours, that you have spoken with peers at FIT about FIT's Marketing and Advertising Communications program, and that your talks made you certain about what you want to do. It's great that you include this story about talking to your peers, but even here you could be a lot more concrete. You rush headlong to the conclusion of the story without pausing to say anything about what you learned from your peers or how what they said confirmed for you that you should continue your education in that program at FIT?

In that same paragraph you speak about a course in World Affairs that you took. This is one of the clearest parts of your essay. What's not clear to me is where you took this course--whether at FIT or somewhere else. If you took the course at FIT, specify that, and name the professor. I'm also not sure that the single anecdote you tell about that course is enough to explain your greater interest in marketing and advertising than in fashion. To explain your interest in the latter, by contrast, you offer your whole life story.

I think what you are trying to say here is that you are interested in the fashion industry more than in fashion design, and the part of that industry you are interested in is the marketing part. But when I say I think that's what you are trying to say, I mean that I'm making an educated guess. It's not as though you say anything quite so explicit. The way you've set up your essay, the story about your background and your trips to Serbia and "other European cities" (Serbia is a country, though, right? Did you mean to say you visited Belgrade?) appears to be about the source of your interest in fashion as opposed to marketing, with the interest in the latter being explained almost entirely by a Professor's story about a Nike advertisement. I don't see why it wouldn't make as much sense (yes, I really mean "more sense") to use your life story as a whole to explain your interest in the fashion industry generally, and then you could explain that you are particularly interested in the marketing side of that industry. Doing that will also allow you avoid implying that you want to do marketing because you're not confident about your ability to be a fashion designer. It's completely fine not to be confident about your ability in that respect, but you need to make sure that no one misunderstands you as saying that marketing is your second choice.

Best EJ.

Submitted by: AM88

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